Personal Brand Photography: Where Can I Use My Images?
This is the genius part about personal brand photography that I absolutely love… Using your photos wherever you want!
Other personal brand photography might be a new term, it is not considered “new “in the business world. You’ll need personal brand images for basic things:
Social Media Pages and Profiles (Instagram, Facebook, Snapchat, Pinterest, etc.)
Featured Articles (Magazines or Blogs)
Printed Materials (Brochures, Business Cards, Welcome Folders, Branded Items - such as note pads or calendars, etc.)
Honestly, the list goes on and on and on…
Personal brand photography shows your perspective client what it’s like to work with you! Giving them an insight into your business makes your business personal again.
Although we like to return that we live in a workspace for everyone has an equal shot, first impressions are huge and they matter.
This isn't just about creating mass content. This is about creating purposeful engagement content. Did you know that "People form a first impression in a mere 50 milliseconds."
-Source Via Inc. That's not just shocking - that's scary.
Wait?! What about video? Sure, images are great and needed. But "4 times as many consumers would rather watch a video about a product than read about it." -Source Via Animoto
It's a good thing I'll capture BOTH video and images during our session.
Just like the customers we want to reach, we shop with our eyes first. We rely on these first impression to make important decisions - including which products we buy.
Creating an authentic environment for your portraits to be taken in is vital.
So ask yourself, "Where do I feel most comfortable?"
Whether your answer is on the couch in your own home, a favorite vacation spot, home-office, or if you’re eating ice cream at the end of Navy Pier in Chicago - this is probably the spot where you should have your session done!
Capturing your true authentic self in a in an authentic environment is vital when giving your audience reason to trust you.