• Rachael Dowling

5 Tips When Preparing For Your First Personal Branding Session!

Updated: Jul 6, 2018

#5 Choose A Location That Is Authentically You!

Whether this means we are taking pictures in your backyard, a favorite vacation spot, or your home office… Setting an authentic environment is essential! Why does the environment matter? The goal of your personal branding session is to show you as a real person. Taking images where you are most comfortable will help show authentic emotions.

Car Detailing, Custom Glass Coating
Personal Branding Session, Car Detailer

#4 Choose Your Clothing Wisely!

Do you know that 80% of people can recognize a brand based on colors alone? This might sound a little crazy… But something as simple as matching your logo will help people quickly find you in a sea of social media images. And don’t feel like you have to go out and drop a few thousand dollars on a new wardrobe (even though it might be a tax write-off). Incorporating your branding colors can be as simple as a few accessories pieces such as a necklace, earrings, or vase of flowers on a table.

#3 Get Ready To “Emoji”

During your session, you might feel nervous and excited... but these are not all of the emotions that you’ll feel over the next 90 days, right?! This is why it’s so important to plan your motions ahead of time!

Not every single image will be of you smiling perfectly at the camera. Capturing images of you laughing, being silly, sitting quietly, even something sorrowful… These are real emotions that you experience on a real daily basis. Although you might not need an overly silly image at this moment – it would be a great show stopper to use for a funnel ad! Or, if you’re like me with an illness that wipes you off your feet, having an image with a solemn expression is a great way to show your audience the ups and downs of your real life.

Shocked Face, Emoji, Facial Expressions
Personal Brand Photography, Shocked

#2 Make The Most Of Your Day!

We all know that images perform well on social media… Blah blah blah. But what about video? Oh! Video? That thing you’ve been avoiding? No worries! Your brand is more than just about static imagery… Which is why I am ready to capture video of our session to! Just like imagery, use your video where it fits best… Whether that’s a funnel ad, your website, social media page, you name it! I'll take a videographer with us to maximize time! This way we're not reshooting a bunch of outfits, locations, or expressions.

#1 Hire A Pro! Like Me ;)

You already know how valuable your time is as an entrepreneur. So don’t waste it on a learning photographer. After spending over 11 years as a professional photographer, I’m ready to shoot any lighting scenario, anytime of day, any location… You name it! I can give you as little or as much direction as you need during the shoot to help you feel relaxed in front of the camera.

Ready to book your first session? Great! Let's chat to make sure we're a good fit.

Contact Rachael Directly:  715.304.8375

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